Lexi Herrick, Senior Director of Audience Development, Social Media and Analytics, Allure

Lexi Herrick is a long-time fan of the glorious intersection of technology and creativity, where words meet numbers and the real magic happens. Lexi is the Senior Director of Audience Development, Social Media and Analytics for Allure Magazine at Conde Nast, and previously served as the Director of Audience Development at Arizent/SourceMedia for their 7+ brands in the financial media space. She's held positions in Audience Development, SEO, Social Media, Email and Data Strategy for the last ten years. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and dynamic audience engagement. She's constantly seeking out the latest tool, tactic or test and loves the opportunity to toss around those ideas with the best brains in the industry and an unlimited flow of coffee.