ASME AWARDS FOR DESIGN, PHOTOGRAPHY AND ILLUSTRATION
BEST SOCIAL MEDIA
Honors the art and photo direction of work created specially for social platforms

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WINNER
InStyle
Sally Holmes, Editor in Chief and General Manager
“We’re All Just Living in Katseye’s World” @instylemagazine on Instagram, and @instyle on TikTok and YouTube, September 25; “Imagemaker Awards” @instylemagazine on Instagram, October 24 and October 25, and @instyle on TikTok, October 24, October 26 and October 29; and “InStyle x Alexis Bittar” @instylemagazine on Instagram, August 21, August 22, September 7, September 8 and September 16

With this entry, InStyle showed how the presentation of social media can move beyond copy-paste for smaller screens. The visual choices for the cover story married traditional ideas of magazine making with bold, immersive videography, while the entire package was designed to capture readers wherever they were—something every brand should aspire to in this era.

FINALISTS

Noema
Nathan Gardels, Editor in Chief
Jennifer Prohov, Content Strategist
“Protecting Dark Sky Country” @noemamag on Instagram, March 6

Women's Health
Liz Plosser, Editor in Chief
Christine Giordano, Art Director
“Self-Care Can Look Different for Everyone,” July 8, “Self-Care Exercise: Five Senses Stimulation,” July 12, and “Self-Care Exercise: 4-7-8 Breathing Technique,” July 13, @womenshealthmag on Instagram