Social Media Editor, Spoon University

November 18, 2021

Company Description

Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 100 million social followers and 13 million monthly unique users, and count more than 40,000 influencers and student ambassadors at 1,500 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands including P&G, Microsoft, L’Oreal, Walmart, and Coca-Cola who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of a team of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small team of mostly women-identified individuals with a goal to equitably diversify our workforce. We believe that diversity, equity, and inclusion (DEI) fosters a more collaborative, innovative, and impactful environment both internally and externally.

Job Description

We are seeking a creative, organized, thoughtful, growth-minded social media editor to run Spoon University’s social platforms (IG, TikTok, Facebook, Twitter, Pinterest), driving growth and engagement across platforms. This role is responsible for the day-to-day management and content creation of all Spoon University social content, working in partnership with editors, designers, and the branded content team, reporting to the Senior Director of Content Strategy. This is a fast-paced role that requires managing a lot of moving parts, engaging with our followers, trying new innovative strategies to drive growth and engagement, and analyzing the data to make optimizations. The ideal candidate is someone who is TikTok-native, food-obsessed, and has their finger on the pulse of Gen Z, is comfortable creating content themselves and appearing on camera and knows how to photograph and film incredible food content, is equal parts creative editor and data-driven strategist, is a fast but also intentional worker, and is excited to help steer Spoon University social platforms in an ever-evolving world.

Responsibilities and Duties:

  • Day-to-day management, oversight, and content creation/posting for all Spoon University social platforms
  • Set social vision and strategy and work with editors, designers, and team to execute on it
  • Drive growth and engagement across platforms through testing and trying innovative approaches
  • Analyze social data, prepare reports and insights, and optimize strategy based on the results
  • Contribute newsy content to the Spoon University website, designed to perform well on social
  • Collaborate with editors, branded content team, events team, integrated marketing team to support editorial and branded content, events, and initiatives on social
  • Create original video content for social, including appearing on-camera in social content, with the ability to photograph and film mouth-watering food content, recipes, etc.
  • Availability to run social during events, which may take place during non-work hours from time to time
  • Prioritize diversity, equity, and inclusion through your work in order to serve our diverse audience and community
  • Keep your finger on the pulse of social trends and happenings, food and Gen Z culture, and the competitive landscape
  • Manage social media interns


We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds. 

  • Bachelor’s degree
  • 3+ years experience working in social media, preferably at a food/Gen Z digital media brand
  • Highly adept across TikTok, Instagram, Facebook, Twitter, Pinterest
  • Demonstrated history of hitting and surpassing growth goals
  • Strong understanding of the Spoon University brand
  • Excellent writing and copyediting skills with rigorous attention to detail
  • Confidence filming and appearing in video content, e.g., Reels, TikToks, IG Lives, etc., specifically with food content
  • Ability and interest in working collaboratively with other departments including community, events, branded content, integrated marketing, design, and more
  • Excellent organizational and project management skills
  • Quick and efficient worker with ability to manage and prioritize multiple projects at once
  • Excellent written and verbal communication skills
  • Ability to function autonomously and complete projects and tasks without close management and supervision
  • Self-starter with go-getter attitude, positive and upbeat nature, and excellent work ethic who doesn’t mind getting his/her hands dirty and is excited about working in a start-up environment
  • Passion for Spoon University, our mission, our audience of college foodies, and the job of serving as the brand’s social lead, growing our followings, and elevating our brand

Additional Information

Benefits & Perks

  • Eligibility for performance bonuses
  • Choice among six health insurance plans
  • Dental and vision insurance
  • 401k retirement savings plan with company matching
  • Unlimited PTO and flexibility to work remotely
  • Extremely generous company holiday policy, with 16+ paid holidays annually including 2 floating holidays
  • Highly parent-friendly culture, including 12 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
  • Summer Fridays
  • FSA and HSA offered
  • Life insurance
  • Optional short-term and long-term disability insurance
  • Free One Medical membership offering same-day primary care over video or in person
  • Free Talkspace membership providing mental health services
  • Free Health Advocate services to help navigate the healthcare system
  • Dog-friendly office (if in Boston)

Interview Process & Expectations

To apply, click the “I’m interested” button to upload your resume and submit a cover letter.

Our timeline is to make a hire by November. You can expect interviews with Spoon University’s Managing Editor, other editorial team members, the Senior Director of Content Strategy, and the CEO & Editor-in-Chief, and you will also be asked to complete a work product test.

Please refer to our Interview Prep Guide ( for a general overview of our hiring and interview process and what we look for in applications.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All your information will be kept confidential according to EEO guidelines.

For more information, or to apply, click here.